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Publisher: Palgrave Pivot; 1st ed. 2015 edition (July 23, 2015)
Language: English
ISBN-10: 1137463317
ISBN-13: 978-1137463319

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.



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